Course Information

Course Code:
Course Number:
Code Course Name Language Type
BUS 210 Principles of Marketing English Compulsory
Local Credits ECTS Theoretical Tutorial Laboratory
3 5 3 0 0
Course Prerequisites and Class Restriction
Prerequisites ECO 101 MIN DD
or BUS 110 MIN DD
Class Restriction None
Course Description
This introductory course is designed to introduce the basic concepts of marketing which will enlarge the students’ understanding of different market structures and the forces operating in these markets. As the market forces are very dynamic, the companies in this dynamic environment must find solutions and design strategies in order to survive in the marketplace. The principles of these strategies are the main topics of this course.

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