Course Information

Course Code:
Course Number:
Code Course Name Language Type
BUS 313 Integrated Marketing Communications English Elective
Local Credits ECTS Theoretical Tutorial Laboratory
3 3 0 0
Course Prerequisites and Class Restriction
Prerequisites BUS 210 MIN DD
Class Restriction None
Course Description
In this course, the role of marketing communication in marketing management is stressed and local and international applications are overviewed. Various communication techniques from a consumer behaviour perspective are taught. Furthermore, decision making in marketing communication, creativity, campaign design and budgeting as well as communication effectiveness measurement methods are covered.

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