Course Information

Course Code:
Course Number:
Code Course Name Language Type
BUS 316 International Marketing English Elective
Local Credits ECTS Theoretical Tutorial Laboratory
3 3 0 0
Course Prerequisites and Class Restriction
Prerequisites BUS 210 MIN DD
Class Restriction None
Course Description
Introduction to Global Marketing, Global Economic Environment, Global Trade Environment, Social and Cultural Environments, GIS and Marketing Research, Segmentation and Targeting, Positioning, Product Decisions in Global Markets, Branding Decisions in Global Markets, Pricing Decisions in Global Markets Distribution Decisions in Global Markets, Communications Decisions in Global Markets

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