Course Information

Course Code:
Course Number:
Code Course Name Language Type
EUT 345E Consumer Behavior English Elective
Local Credits ECTS Theoretical Tutorial Laboratory
3 4 3 0 0
Course Prerequisites and Class Restriction
Prerequisites None
Class Restriction None
Course Description
Understanding the Consumer. Environmental Influences, The Cultural Context of Consumption, Social Class and Status, Family and Household Influences, Situational Influences, Individual Differences, Motivation, Knowledge, Attitudes, Personality, Values and Lifestyle, Psychological Processes, Information Processing, Learning, Consumer Decision Processes and Behavior, Retailing, Demographic Analysis of Consumer Trends, Diffusion of Innovations, Ethical Responsibilities.

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