| Code |
Course Name |
Language |
Type |
| EUT 423E |
Culture and Communication in Product Design |
English |
Compulsory |
| Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
| 2 |
4 |
2 |
0 |
0 |
| Course Prerequisites and Class Restriction |
| Prerequisites |
None |
| Class Restriction |
None |
| Course Description |
| Introduction to communication, meaning and representation in design, history and aims,
Linguistics and semiotics as the basics for product centered approaches, Denotation, connotation, signifier,
signified and sign, Index, icon and symbol, Basic concepts in subject centered design, Semiotic Advertising
Analysis, Consumer Culture and System of Objects, Introduction to Product Semantics, Meaning of products in the
context of life and genesis, Meaning of products in the context of artifact ecologies, Emotion, experience and
design, Product Analysis, Semantic Sketching, Product Semantics and Advertising |
|
