Code |
Course Name |
Language |
Type |
VBA 443E |
Web Analytics |
English |
Elective |
Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
3 |
4 |
3 |
0 |
0 |
Course Prerequisites and Class Restriction |
Prerequisites |
None |
Class Restriction |
None |
Course Description |
Web sites and mobile applications are now one of the most effective channels in which organizations can
communicate with their customers. In these channels, data can be easily collected and analyzed. In this
course, basic network analytics concepts are introduced through the Google Analytics platform. In addition,
sample applications on network data of applications covered by business analytics are examined. |
|