Course Information

Course Code:
Course Number:
Code Course Name Language Type
VBA 444E Customer Analytics English Elective
Local Credits ECTS Theoretical Tutorial Laboratory
3 4 3 0 0
Course Prerequisites and Class Restriction
Prerequisites None
Class Restriction None
Course Description
Customer identification: customer life time value, customer segmentation; customer targeting: rfm (recency frequency monetary) analysis for customer conversion, logistic regression for customer conversion prediction, decision tree for customer conversion prediction; customer development: next product to buy models and cross selling, recommendation systems; customer retention: churn analysis

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