Code |
Course Name |
Language |
Type |
ICM 457E |
Identity in Retail Design |
English |
Elective |
Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
3 |
4 |
2 |
2 |
0 |
Course Prerequisites and Class Restriction |
Prerequisites |
None |
Class Restriction |
None |
Course Description |
The concept of shopping, the change in shopping areas and typologies in historical process, the commercial aspect of design:
design of brand, identity, image, facade, interface; set up of interior space; arrangement of sales ares, exhibition methods and
elements; interior space atmsophere: light, colour, pattern, material, sound; principles and techniques of lighting; change and
sustainability. |
|