Course Information

Course Code:
Course Number:
Code Course Name Language Type
ISL 460 E-Marketing Turkish Elective
Local Credits ECTS Theoretical Tutorial Laboratory
3 4 3 0 0
Course Prerequisites and Class Restriction
Prerequisites ISL 353E MIN DD
or ISL 353 MIN DD
or END 433 MIN DD
or END 433E MIN DD
Class Restriction None
Course Description
Internet is reshaping the field of marketing in many ways and providing companies a new business environment. This introductory course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing. This course also provides deep insights about e-marketing mix and e-business models.

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