| Code |
Course Name |
Language |
Type |
| EUT 460E |
Visual Merchandising and Retail Desing |
English |
Elective |
| Local Credits |
ECTS |
Theoretical |
Tutorial |
Laboratory |
| 3 |
4 |
3 |
0 |
0 |
| Course Prerequisites and Class Restriction |
| Prerequisites |
None |
| Class Restriction |
None |
| Course Description |
| The meaning of “Visual Merchandising” and visual merchandising in retail design, Costumer shopping psychology
and physiology, The use 5 senses, Basics of visual merchandising, Importance of first impression and perception,
Geometry usage, Meanings of colors and functional usage, Lighting and material usage’s meanings for retail
spaces, Creativity and functionality for Shop Windows and mannequin dressing, Merchandising systems for
display units, Creating traffic in the retail space, Relation between brand and visual merchandising Changing retail
trends and their effects on visual merchandising |
|
